Google Says: "We aren't in the underwater cable business"

The search engine giant (Google) is currently working in its third underwater cable expanding one more time its horizons. The idea now is stretch a "multi-terabit" "unity" cable to cover all the Pacific Ocean. This project is named Southeast Asia Japan Cable (SJC) and the main target is to connect this new cable system with the trans-pacific "unity" cable. Some experts are buzzing that puts Google over its competitor Verizon which is part of other Asian project building a similar cable which is costing US$500 million in order to connect United States with China.

Now Google is using all the high-end technology available to compete and continue being the #1. However, Google is planning complete the project at the end of the current decade (2010) but a TeleGeography analyst estimates that it will take at least one more year.

I think there's nothing bad in trying to make a long-distance-underwater-cable even though, ITWEB says that Google is trying to reach South Africa while argues that they're not competing with telecom providers but the volume of data they operate around the world is growing so fast exceeding their capacity. Furthermore according to Google the reason why they are building its own cables is because they are able to do it cheaper and also can reduce the traditional providers.